Our Process
We’re not just an ad agency, design firm or marketing consultants. We’re experience innovators.
Working together with your team, Toolbox uncovers the opportunities that hold the greatest potential in your region or markets for your brand. Using analytic and strategic techniques, we then go further, refining this data into tangible insights. The goal is to reveal marketing opportunities your communities alone can exploit and gain a competitive advantage.
We know that finding our clients unique market opportunities is the single most important investment a company makes to grow its brand.
One advantage of Toolbox’s team and history is the level of experience we bring to any challenge. Whether developing specialized niche community campaigns or designing comprehensive multi-site marketing strategies, we have an extensive set of tools to work from. Branding focuses on strategy. Developing it through identifying differentiators results in a powerful builder brand that consumers can immediately understand.
Once strategy is clearly
in place, we create lasting brand experiences using advertising, sale centres, words and websites, pixels and packaging.
We want people to literally step inside your brand in one powerful design. It expresses your corporate vision and culture, sets you apart from competitors and is a lasting, memorable and compelling signpost for customers and employees. We develop strategies into solutions – from visual identity to collateral and sales centre design to print and digital marketing. We have all the creative resources to turn your ideal builder brand identity into a market reality.
A community launch is one
of the few opportunities a Builder has to talk about themselves in a wholly positive light. It articulates vision, brand promise and relevance to a carefully targeted audience. It is a public relations gift on a
silver platter, yet so often an under leveraged opportunity.
The marketing program should extend beyond the usual sales activities to include full use of public relations and social media venues. Paying close attention to consumer engagement and testimonials. Listening and learning to improve the product, promise and message.
As a result, Toolbox clients have experienced significant increases in sales, market awareness and have secured their positions as the top brands in their respective regions despite economic conditions or tough competition.
Consider better thinking and extraordinary creative experiences with Toolbox…we look forward to the challenge.
Our offering is a menu and not a rigid process. Simply pick and choose. Where does your brand need to grow?
SITE REVIEWS
MARKET RESEARCH
BRAND STRATEGY
PRODUCT DESIGN CONSULTATION
ON GOING PROJECT MANAGEMENT
ADVERTISING / MEDIA PLANING
WEBSITE DESIGN
SOCIAL MEDIA PROGAMS
MOTION GRAPHICS AND VIDEOS
EDITORIALS/PRESS RELEASES
PUBLIC RELATIONS
EVENT PLANNING
SALE CENTRE DESIGN
PRINT ADS
EBLASTS
BROCHURES & INSERTS
DISPLAY
POP’S
DIRECT MAIL