Toolbox Strategies

Eden Park – A Fresh New Approach

Toolbox — Tue, 07 May 2013 14:53:23 +0000

Toolbox Strategies came up with a new way of presenting a home community through a short film directed at soft selling and conveying the brand promise of the client Spallacci Homes. “We took a different approach,” says Cary Kokkonen. “We talked to the architect behind the scenes and the sales manager, who is the first point of contact for customers. We got their perspectives about the builder, the community and what they feel about their work. They speak candidly and emotionally. It’s refreshing to hear from the people behind the scenes about what makes them proud about their work. This passion really resonates with the audience.”

ParkCity Condos Short Film

Toolbox — Fri, 26 Apr 2013 22:49:27 +0000

We created and launched this short film for the preview registration phase of ParkCity Condos with over 3,000 views in 3 weeks. There’s a lot more we can share about the power of storytelling. Give us a call.

Consider our case for change!

Toolbox — Fri, 26 Apr 2013 22:43:02 +0000

6 More Awards for Toolbox

Toolbox — Fri, 26 Apr 2013 19:04:41 +0000

Yes!!! Toolbox was honoured to pick up 6 Marketing Awards last night at the HHHBA Awards Night.
Winner Best Website – Origins / Branthaven Homes
Winner Best Radio/TV Ad – Paramount at Valley Park
Winner Best Marketing Package – Origins
Winner Best Video/Digital Presentation – Paramount Valley Park
Winner Best Newspaper/Magazine Advertorial – Paramount Valley Park
Winner Best Decor/Design Centre – New Horizon Homes
On a funny note check out Will Farrell: ESPYs Best Male Athlete Speech http://www.youtube.com/watch?v=tpIUzHoMfXU

Toolbox powers up a “start-up”

Toolbox — Sat, 13 Apr 2013 05:48:14 +0000

For entrepreneurs, Cary Kokkonen and his team at Toolbox offers start-ups what it takes to create, build and grow a company from an initial idea through to a thriving company. “our goal is to brainstorm big, act small, invent new ideas, over deliver expectations and have fun along the way,” says Cary. Toolbox Ventures is a division entirely dedicated to growing new start-up companies to market. Most recently they have helped Current Insite Inc. www.currentinsite.com incubate an”Intelligent Infrastructure” Services Company to market. “We get people knocking on the door with wild ideas,” he added, “which inspires you to make your own business a little more innovative and interesting. It’s been a great experience”

Toolbox / Mescalina Borderless Alliance

Toolbox — Sat, 13 Apr 2013 04:18:23 +0000

Mescalina, Latin America’s second largest social media and marketing agency, is forging alliances with Toolbox for new business opportunities in North America. The alliance will provide a winning combination of strong brand strategy supported by focused social media analytics that will engage new audiences in brand conversation and influence their decision making. We look forward to the new synergies!