Knowing the principles of great design and how to implement it at every stage of the home buying experience is something we are passionate about at Toolbox. It doesn’t just stem from knowing your facades from fascia (although it helps!) or, what architectural style is favoured in what geographic region (although this too is an invaluable insight we provide our clients!). At Toolbox, we are keenly aware of good design as it surrounds us – from street fashion to haute couture, from retail to restos, from magazines to model suites, cars to condos. The principles of good design and real style are ingrained in our DNA! We draw on it at every community or condo we position, every page we layout, and every sales centre experience we create.

Having well-honed design skill sets has proven to be invaluable assets for our clients too! Our team has a clear understanding of design traditions, a deep knowledge of art history and speak with an architectural and interior design vocabulary that our clients not only appreciate but value and trust. We are often called upon to act as a sounding board for our builder clients in-house and supplier teams. Working with their planners, architects and interior designers we offer insights, critique, redesign and “fix” floorplans to create better flow, form and function. We get to “play” architect and modify or enhance elevations to improve aesthetics or reign-in on an authentic style. We love briefing interior designers on the look and feel we would like to project in a model suite to resonate with buyers. We even design and consult our clients on the design, fabrication and build out of their sales pavilions and décor centres.

What does good design mean for a home builder? Well, good design just makes everything easier! When you have a well-considered design, all stages of the branding and selling process are accelerated. Consider these good design benefits: messages are readily conveyed; benefits are addressed upfront; target groups clearly have an affinity to your brand promise. A well designed preview ad leads to increased registrations and more traffic. The controlled flow and branded messages of a thoughtfully planned sales centre creates an immediate heightened emotional experience from a visitor. The look and feel of a well-crafted brochure inspires and informs. A distinctive house or condo elevation creates aspirational confidence. Understanding a floorplan and how your furniture might just fit in leads to a faster buying decision.

The sum of good design effects your brand and your bottom line. Does your agency do this for you?